Leveraging her marketing skills to make a difference.
Lindsey Demetris is the Marketing Development Manager at Westinghouse where she is in charge of sales enablement programs. She loves coming to work every day helping the organization drive towards its mission to create a carbon-free future. Lindsey is a Pittsburgh native and is married with two young children. Over the last ten years, Lindsey has been embedded in the United Way community. Her previous employer was an active sponsor of United Way activities and Lindsey helped organize and participate in the annual Build-A-Bike event. She joined United Way’s Women’s Leadership Council in 2020.
Lindsey was attracted to WLC because of her time spent learning about United Way over the course of many annual campaigns and events. But one moment stood out. “I think 2-1-1 Day really opened my eyes. I was familiar with 2-1-1, but when I heard the stories behind the phone calls and the actual humans that have been impacted by that resource, deep down I knew I wanted to be a part of sharing that message. I wanted to utilize my network to spread the word about United Way and these resources. I’ve learned that you never know what circumstance you might find yourself in. Life happens and I’m grateful we have United Way there to help people cope with challenges and the unexpected.”
Lindsey also wants to call attention to the human services agencies leading the work directly in the communities. “I think sometimes that’s lost. It’s incumbent upon us to bring these amazing services to light. Thanks to United Way they’ve been identified to help tackle significant issues, whether that’s hunger, homelessness, or many other needs that people have.” United Way has a rigorous vetting process for funded agencies and each agency is accountable to goals and outcomes—making sure that donor dollars achieve maximum impact.
While only six months in as a WLC member, Lindsey has already left her mark. She has been a presenter at the Personal Branding and How to Amplify your Personal Brand seminar, she has participated in online mixers and has also served on the Social Media Committee to boost engagement on United Way’s social media platforms.
To learn more about United Way’s Women’s Leadership Council, contact Lynne Popash at firstname.lastname@example.org in Allegheny County or Terri Dominick at Terri.Dominick@unitedwayswpa.org in Westmoreland County or Sherrie Dunlap Gallagher at email@example.com in Butler County.