Hurricane Helene has caused widespread devastation across the southeastern U.S., leaving entire communities in need of urgent assistance. Your donations are critical in supporting local United Ways as they provide immediate relief. To contribute, click here.
Leading A Campaign?
The needs of our community don’t present themselves neatly on a calendar. A personal or family crisis can (and does) happen 365 days a year in any neighborhood. But we’ve found the most effective way to raise financial support – through concentrated, purposeful annual campaigns. With the help of local businesses and their employees, so many lives throughout the coming year will be impacted based on what we do together over a relatively short few weeks. Let’s start by getting you comfortable and conversant with how to lead a successful campaign.
Everything you need to run a successful campaign
Whether you are leading your first workplace campaign, or you are a veteran United Way champion, the tabs below contain the latest tools, tips and resources to help run your campaign. We have organized the tools for every stage of your campaign in these easy to use tabs. Just click on the appropriate tab and you will find downloadable files including print materials, videos and more. Each link includes a short description of the resources. And don’t forget, your Corporate Relations Manager is also a great resource you can tap into if you have questions at any time.
STEP 1 PLANNING YOUR CAMPAIGN
Planning your campaign
creating a roadmap for success
Veteran EECs all agree: The key to a smooth, successful workplace campaign is planning. One of the first things you’ll want to do is select the right campaign team. Choose people who enjoy engaging with others and who you can count on to share the responsibilities. United Way has developed effective tools and resources to run your campaign and generate enthusiasm:
Campaign Overview Share a high-level overview of the benefits of supporting United Way to change lives in our community.
EEC campaign presentationTell the United Way story with this concise overview of the needs in our community and United Way’s role in addressing them. Easy to customize with your company’s goals.
Special Events Catalog Add a little fun to your campaign with tried and true special event ideas you can use to get employees engaged during your campaign.
Volunteer Portfolio Offer your employees hands-on opportunities to help people in need. United Way offers a portfolio of volunteer opportunities to keep your employees engaged all year long.
Volunteer With United Way A short video showcasing the many benefits of volunteering through United Way.
What a Dollar Buys Learn about how your donation translates into tangible outcomes for people in need.
This is the right time to approach leaders (and emerging leaders) with the possibility of joining a Leadership Group such as Bridges Society, Women’s Leadership Council or the prestigious Tocqueville Society. Here are some resources that can keep the momentum going and maximize the campaign’s impact.
Leadership Groups Overview Learn more about United Way‘s unique and rewarding opportunities for leadership giving that can connect donors with other professionals in our area.
Next Gen Fact Sheet Learn more about our Next Gen Ambassadors and engage your associates in the power of positive impact.
Women United Fact Sheet Women United brings many opportunities! This fact sheet is a high-level overview of how you can build an experience that is just right for you.
Women United Brochure Learn about the benefits of membership in United Way’s Women United.
Bridges Society Fact Sheet Learn about the benefits of United Way’s Bridges Society, our most diverse group of leadership donors.
It’s almost time to kick off your campaign. Below are tools you can use to help build excitement and inspire people to begin thinking about how they want to get involved in improving the community. We recommend utilizing these one week prior to your kick-off date.
EEC Messaging Guide These important and effective messaging points can be used to guide your communications with associates and help you lead a successful workplace campaign.
Social media toolkit Use our guidelines, hashtags and proposed content. Engage your employees and highlight your company’s commitment to the community via social media.
Campaign Posters Download posters to hang in your common areas to remind employees that the campaign is starting soon. Or send them via email to engage your colleagues.
Impact Poster This informative overview of our efforts provides a simple-to-understand but impactful summary of how your donations work hard in our community.
Pledge Forms and Agency Code Books
Print or email one of the pledge forms below for your county and distribute it to your company. If you would like to donate to a specific agency, please view and use the agency codebooks for your county below. If you don’t see the pledge form or code book you are looking for, please contact your Corporate Relations Manager.
The time has come to kick off your campaign. To achieve the greatest success, we have assembled a variety of materials that will inspire, educate and give your employees the tools they need to seamlessly pledge their donation.
ChangeMakers Unite Video Rally your employees and set the tone with a kick off video explaining the great importance United Way plays in today’s challenging times.
United Way’s PA 211 Southwest PA 211 Southwest is part of the national 211 Call Centers initiative that seeks to provide an easy-to-remember telephone number, chat, text, and a web resource for finding health and human services– for everyday needs and in crisis situations.
Voices of Veterans: PA 211 Southwest answers the call in southwestern Pennsylvania Southwestern Pennsylvania is home to 150,000 veterans. United Way’s PA 211 Southwest help center frequently hears from veterans in need of housing assistance, utility relief and more. In this video, you’ll hear the voices of real veterans who have reached out to 211 for help.
Agency Partner Videos Show employees how their donations impact people served by our agency partners. We suggest selecting a partner agency that can generate the most interest and relevance for your company.
The Value of United Way Partnership At United Way of Southwestern Pennsylvania, the agencies we fund are our partners in meeting basic needs, moving to financial stability and building for success in school and in life. Grants from our Impact Fund are made possible by our generous donors and supported by thousands of United Way volunteers. Learn more and donate at unitedwayswpa.org.
Young Black Motivated Kings and Queens Learn more about our partner, Young Black Motivated Kings and Queens (YBMKQ). YBMKQ is a youth organization in the greater Pittsburgh area – inspiring youth to embrace their true excellence while unleashing their inner potential.
New Century Careers Learn more about our partner, New Century Careers. New Century Careers is a nonprofit manufacturer and technical skills development organization serving the Southwestern PA community through inclusive access to technical training opportunities while helping employers find and develop technicians seeking purpose, passion and success in the workplace.
Showing sincere appreciation is not only the right thing to do but also leads to future engagement. We’ve put together messaging tools to celebrate a successful campaign and encourage continued involvement in United Way and our community.
How we invest in a brighter future for our community. United Way of Southwestern Pennsylvania is committed to creating long-lasting change for the betterment of our community through strategic investments in programs, services and initiatives.
United Way Life Information on how to make United Way your life insurance beneficiary, creating impact for decades.
United Way Sponsorships Corporate sponsorships are an excellent way for your company to demonstrate your connection to this community and your commitment to making the region a better place for your employees, customers and all those who live here.
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